What’s so great about oat milk, anyway?
Oat milk — it’s all the rage in the dairy-free and vegan milk sphere at the moment, and with good reason.
The most obvious contributor here is, of course, taste. The stuff’s delicious. Its naturally sweet yet relatively neutral flavor, and thick creamy consistency, mean it froths beautifully and is the perfect match for your coffee, tea or breakfast cereal. Heck, you can even pair it with oatmeal without risk of oat-verkill — sorry — but don’t just take our word for it.
The product’s mass-market appeal has been proven not only by the success of brands like Oatly, the Swedish dairy alternative company taking cafes and consumers by storm, but by its integration into the business plans of non-vegan companies. Starbucks, for example, recently introduced oat milk at select locations, proving that, despite the existing availability of almond, soy and coconut milks, there’s always room for one more.
In fact, oat milk may be on its way to outshining the other, aforementioned dairy alternatives. The oat-based beverage has been so popular that the US was recently hit with oat-milk shortages — yes, really — that have driven Oatly to opening a New Jersey factory to keep up with demand. On a smaller scale, we see cafes struggling to keep it in stock. One Chicago entrepreneur even told that he’s found himself hitting up other coffee shops and making crosstown trips in search of the cream-colored nectar of the gods. Okay, maybe that’s a bit much, but the guy says it sells more than cow’s milk. The proof is in the (vegan) pudding, folks.
So, we’ve established that it tastes good, and it makes a darn good coffee, but is that all there is to love about oat milk? The short answer is no. The long answer is coming at ya!
Oat milk is among the leading dairy alternatives from an environmental angle, as well. One report, from sustainability consulting company ESU-services, ranked it lowest in terms of environmental impact when compared to almond, rice, soy, and cow milks. In fact, the new dairy alternative was determined to create less than half the impact of the cow-born alternative.
If that’s not reason enough to give it a shot, we don’t know what is. We promise you won’t instantly transform into a patchouli toting, tie-dye wearing hippy but, just for the record, we’d like you anyway.
Everyone’s welcome here — except for people who think pineapple belongs on pizza.
(Kidding, sort of.)
Header image: Oleksandra Naumenko/Shutterstock.com Body images: Oatly and Starbucks