Beyond Meat to roll out burgers to nine major Canadian grocery chains

Beyond Meat to roll out burgers to nine major Canadian grocery chains

Peppered amid Canada’s vast and extraordinary expanses of wilderness are a whole lot of towns, cities, and grocers, a number of which are about to be home to Beyond Burgers.

Buckle up, plant-based Cannucks, because you’re about to have a rip roarin’ good summer down by the lake, firin’ up the barbecue with a Keith’s in hand, ready for a meat-free delight.

The flagship product from popular meat-alternative brand Beyond Meat will hit nine different chains by the end of May, including Co-op Food Stores, Fresh Street Market, IGA, Loblaw, Longos, Metro, Save On Foods, Sobeys  and Whole Foods Market.

According to Beyond Meat Founder and CEO Ethan Brown, the shift, while surely monumental for a number of Canadians, was simply a natural progression for the fast-expanding brand.

“On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of The Beyond Burger, retail is the natural next step for our brand,” he said.

“We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat.”

Probably safe to say the (never-quite-long-enough) season can’t get much better than that, eh?

Header image: Instagram/Living Vegan Body image: Instagram

Here’s why chicken should stay off your plate

5 reasons why your slow cooker should be your best friend this winter [recipe blog]